The International Indian Film Academy (IIFA) Weekend & Awards proudly unveils its historic Silver Jubilee edition, a landmark celebration honouring 25 years of Indian cinema’s global legacy. Set to take place from March 8th to 9th, 2025, in the enchanting Pink City of Jaipur, Rajasthan, this milestone event promises an extraordinary fusion of cinematic artistry and cultural heritage.
The Silver Jubilee year of the International Indian Film Academy (IIFA) will kick off with an extraordinary celebration in Jaipur, this March. Set against the majestic backdrop of Rajasthan’s regal charm, the prestigious IIFA Weekend & Awards will seamlessly merge the timeless elegance of the Pink City with the glitz and glamour of Bollywood, setting the stage for an unforgettable series of festivities.
Rajasthan, often referred to as the “Land of Kings,” is a treasure trove of rich cultural heritage, vibrant traditions, and historical significance. Its grand forts, opulent palaces, and timeless architecture echo the tales of its royal past, while its lively music, captivating dance forms and colourful festivals showcase the region’s deep artistic roots. From the intricate craftsmanship of Jaipur’s jewellery and textiles to the delectable flavours of its cuisine, Rajasthan’s culture is a harmonious blend of history, art, and celebration, making it the perfect host for a landmark event like IIFA.
As the International Indian Film Academy (IIFA) enters its 25th year in 2025, it marks a momentous milestone—a celebration of a quarter-century of cinematic excellence while redefining its legacy for the future. This year’s theme, “Silver is the New Gold,” beautifully symbolizes this transformation: silver reflecting tradition and achievement, and gold embodying brilliance and aspirations. Over the past 25 years, it has become a powerful symbol of unity, fostering cultural connections and championing cinematic brilliance through its visionary journey. From its inception in 2000, IIFA has evolved into a transformative global platform, taking Indian cinema beyond borders and captivating audiences worldwide. The 25th edition of IIFA promises a spectacular three-day celebration. A Legacy of 25 Years: IIFA Announces Its Milestone Edition in Rajasthan’s Cultural Capital, and is set to take place on 8th -9th March 2025, Jaipur, Rajasthan. The festivities begin on Saturday, March 8th, with Sobha Realty IIFA Digital Awards Co-Presented By NEXA as they make their debut, celebrating the innovative brilliance of OTT and digital entertainment and underscoring IIFA’s embrace of the industry’s evolving landscape. The grand finale unfolds on Sunday, March 9th, with the iconic NEXA Presents IIFA Awards Co-Presented by Sobha Realty, honouring cinematic excellence and celebrating Indian cinema’s profound impact on the global stage.
This landmark Silver Jubilee edition will unite luminaries from Bollywood, South Indian cinema, and OTT platforms, alongside global dignitaries, fans, and cinema enthusiasts. With a dazzling mix of cultural festivities, star-studded appearances, and breath-taking performances, it will pay tribute to the vibrant legacy and transformative power of Indian cinema.
Set against the majestic backdrop of Jaipur’s timeless heritage, IIFA 2025 promises to be the most spectacular and memorable celebration in its 25-year history—a grand tribute to artistry, innovation, and the enduring spirit of cinematic connection.
Ms Diya Kumari, Hon’ble Deputy Chief Minister of Rajasthan, expressed, “Inspired by our Honourable Prime Minister of India, Shri. Narendra Modi’s vision of boosting tourism through innovation, Rajasthan proudly embraces this opportunity to showcase its splendour. We are honoured to host the 25th Silver Jubilee Edition of the prestigious IIFA Awards in the magnificent city of Jaipur.
A warm welcome to the global IIFA contingent, as Jaipur becomes the stage for a grand celebration of Indian cinema’s 25-year legacy. Over three extraordinary days, the IIFA Awards and its related events will not only honour cinematic excellence but also catalyse investment and growth in Rajasthan’s vibrant tourism sector.
With its rich history, vibrant culture, and unparalleled regal charm, Rajasthan stands as the perfect backdrop for this iconic celebration. IIFA’s remarkable journey as a trailblazer in the entertainment industry has become a global platform for fostering cultural exchange and unforgettable experiences. This union of Bollywood’s glamour and Rajasthan’s timeless heritage promises a spectacular tribute to Indian cinema and global artistry, right in the heart of Jaipur.”
Commenting on the occasion, Mr. Partho Banerjee, Senior Executive Officer Marketing & Sales, Maruti Suzuki India Limited, said, “For the past nine years, NEXA, a lifestyle automotive brand, has proudly partnered with IIFA, a collaboration that has grown stronger and more meaningful with time. Rooted in our philosophy of “Create and Inspire,” we share a deep connection with the film industry, celebrating icons and upcoming talent while creating countless inspiring moments that resonate with today’s generation.
This year, the journey becomes even more special with the unveiling of the E-Vitara, our first electric SUV, poised to redefine the lifestyle of the future. Embrace the future of mobility and spark your “emagination” with the E-Vitara and NEXA at IIFA where innovation meets inspiration.”
As 2025 marks the Silver Jubilee celebrations of the International Indian Film Academy (IIFA), Shah Rukh Khan, the cinematic icon and a cherished star in IIFA’s remarkable 25-year journey, graced the Mumbai press conference. Sharing his excitement about being part of the milestone Silver Jubilee Edition in Jaipur, Rajasthan, Shah Rukh said, “Some of my most treasured memories are woven into the journey of IIFA and celebrating its Silver Jubilee in the vibrant city of Jaipur, Rajasthan, is nothing short of magical. From the iconic inaugural ceremony at the Millennium Dome in London to 25 years of unforgettable moments, IIFA has been a shining beacon of Indian cinema’s global resonance. It’s not just an event; it’s a legacy—a testament to the power of storytelling, culture, and artistic brilliance that transcends borders. To be part of this extraordinary journey fills me with immense pride and gratitude. As we gather to celebrate IIFA’s historic milestone, I eagerly look forward to reliving the magic and creating new memories with fans and friends in the heart of Rajasthan.”
Joining the esteemed IIFA co-founders — Andre Timmins, Viraf Sarkari, and Sabbas Joseph — at the IIFA Mumbai press conference were prominent dignitaries and partners, alongside the star-studded line-up at the press conference which included Kartik Aaryan, eagerly gearing up for his debut as the host of the world’s grandest celebration of Indian cinema. Alongside Shah Rukh Khan and Kartik Aaryan was Nora Fatehi is set to dazzle audiences with her performance at IIFA’s landmark 25th edition in Jaipur.
Marking a historic milestone of 25 years of excellence in Indian cinema, the IIFA press conference unveiled that this year the IIFA I Can Make A difference campaign would focus on the IIFA Green Challenge, a powerful collaboration with Challenge for Green (CFG), mentored by Rajasthan’s Forest & Environment Ministry and supported by the Industry Ministry. This initiative, part of IIFA’s ongoing commitment to sustainability, aims to drive environmental stewardship through actions like tree planting, with a tree planted for every person attending IIFA as a guest, celebrity or ticket-buyer. The #IIFA25 Garden will honor and immortalize in nature, IIFA winners over the years, and the campaign will continue IIFA’s legacy of promoting environmental sustainability, water conservation, and women empowerment, furthering its message of collective action for a better future.
Kartik Aaryan shared his excitement about hosting the landmark 25th edition of IIFA in Jaipur, Rajasthan, saying, “I am thrilled to celebrate the global success of Indian cinema in the vibrant heart of Jaipur, Rajasthan, as I take on the honour of hosting IIFA’s historic 25th-anniversary celebration this March. Making my debut as the host for the world’s biggest celebration of Indian cinema is something I have eagerly anticipated, and it’s the perfect way to kick off 2025. IIFA’s grand milestone in the Pink City promises an unforgettable spectacle for fans across the globe.”
Nora Fatehi expressed her excitement about performing at the IIFA Weekend and Awards, saying, “IIFA has always been a celebration of the best in Indian cinema, creating unforgettable memories for artists and fans across the globe. My journey with IIFA began in 2022, and this being my fourth consecutive performance on its grand stage, I continue to feel the unmatched love and energy of audiences who make this platform truly spectacular. As IIFA celebrates its 25th anniversary, it stands as a shining symbol of Indian cinema’s boundless creativity and universal appeal. Being part of this historic Silver Jubilee celebration in Jaipur, Rajasthan, is both a privilege and a moment of immense pride. I am incredibly excited to perform at IIFA’s monumental anniversary celebration and create yet another unforgettable memory with the fans and the IIFA family!”
Mr. Ravi Menon, Chairman of Sobha Group said, “At Sobha Realty, we are thrilled to continue our partnership with IIFA for the third consecutive year, celebrating its momentous Silver Jubilee edition in the cultural heart of Rajasthan. Over the past two years, our association as the title sponsor of IIFA Rocks has two years, our association as the title sponsor of IIFA Rocks has highlighted our mutual dedication to excellence and forging meaningful connections. This year, we are honoured to present the Sobha Realty IIFA Digital Awards, embodying our commitment to precision, innovation, and transformative storytelling.
Just as Sobha Realty redefines the standards of luxury and quality in real estate, the Digital Awards reflect the evolution of entertainment and creativity in a digital era. The grandeur of Indian cinema, framed by Jaipur’s timeless charm, perfectly aligns with our ethos of blending tradition with modernity to craft enduring legacies.
This collaboration deeply resonates with our vision of transcending boundaries, fostering creativity, and uniting communities through shared unique experiences. Together, we look forward to commemorating this extraordinary milestone, as IIFA continues to inspire and captivate audiences around the globe.”
Andre Timmins, Co-Founder of IIFA, expressed his excitement, saying, “Guided by the vision of our Honourable Prime Minister of India, Shri Narendra Modi, to boost tourism through innovation, we are proud to announce the 25th edition of IIFA—our monumental Silver Jubilee celebration—in the cultural heart of Rajasthan, Jaipur.
The year 2025 is not just a celebration; it marks a transformative milestone as we honour 25 years of fostering cultural exchange, championing cinematic brilliance, and creating unforgettable global experiences. This historic occasion sets the stage for an even brighter future of remarkable achievements. Over the past quarter-century, IIFA has celebrated the grandeur of Indian cinema while building a global platform that bridges cultures and celebrates cinematic excellence. This extraordinary homecoming edition will pay tribute to Indian cinema’s global legacy, uniting fans and film lovers from across the world.
As we celebrate the vibrant tapestry of culture, with the regal charm of Rajasthan as IIFA’s magnificent backdrop, Jaipur will transform into the pulsating heart of Indian cinema for this iconic celebration. With Rajasthan as a stand-out destination, the Silver Jubilee of IIFA promises to be a dazzling tribute to the artistry, vibrancy, and enduring appeal of Indian cinema. Setting new benchmarks, this momentous anniversary will pave the way for many more extraordinary milestones to come.”
Mr. Ashish Sehgal – Chief Growth Officer – Digital & Broadcast Revenue, Zee Entertainment Enterprise Limited, expressed his excitement about this association, “Zee is delighted to be IIFA’s official broadcast partner for the second consecutive year. Building on the incredible reach and engagement we achieved last year through our expansive linear and digital platforms, we are certain that this year’s special Silver Jubilee celebrations in Jaipur will exceed those milestones. With the largest Hindi movie library and strategic investments on wide range of movies through Zee Studios, Zee has firmly bet on India’s passion for its vibrant movie culture. Therefore, this collaboration with IIFA is a natural extension to our portfolio and we are confident of setting new benchmarks in cross-platform viewership this year and further solidify our leadership in showcasing the brilliance of Indian cinema and its talented artists to millions of households worldwide.”
Commenting on the occasion, Kunal Khambhati, Founder & COO – Events, District by Zomato, said, “We are incredibly excited to partner with IIFA as the Official Ticketing Partner for its historic 25th-anniversary celebration in Jaipur Rajasthan. IIFA has united cinema enthusiasts worldwide as it represents the very essence of the iconic Indian cinema industry and has been a defining force in pop culture for years. This partnership aligns seamlessly with District’s vision of offering one-of-a-kind experiences to our consumers. Through this collaboration with IIFA, we aim to bring together those who have a shared passion for cinema and its brilliance, providing them with exclusive access and unforgettable memories at this landmark event.”